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THE CUTTING EDGE; VITAL STATISTICS: WOMEN AND LUNG CANCER

Washington Post, Health [10/27/98]

Consider these facts:

Women who smoke are more likely to get lung cancer than men who smoke.

Women's lung cancer rates more than doubled between 1974 and 1994.

23,000 more women will die of lung cancer this year than of breast cancer.

In general, women have a harder time quitting than men.

Since women's magazines are a popular source of health information, the Society for the Advancement of Women's Health Research is calling on them to stop running advertisements for tobacco products.

The society scanned the April issues of 21 women's magazines and counted up the cigarette ads in each. The count ranged from no ads in New Woman, Self, Shape or Weight Watchers to nine pages of ads in Vogue.

CIGARETTE ADVERTISING IN WOMEN'S MAGAZINES (April 1998)

Magazine Pages of Cigarette Ads

New Woman 0

Self 0

Shape 0

Weight Watchers 0

Woman's Day 1

Mirabella 1

Marie Claire 1

Ladies' Home Journal 1

Harper's Bazaar 1

First for Women 1

Redbook 2

Jane 2

Essence 3

Elle 3

Allure 3

McCall's 4

Glamour 4

Family Circle 4

Mademoiselle 5

Cosmopolitan 6

Vogue 9

SOURCES: Society for the Advancement of Women's Health Research; American Cancer Society; National Institute on Drug Abuse; National Cancer Institute; Centers for Disease Control and Prevention.
 
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