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Action on Smoking and Health
A National Legal-Action Antismoking Organization Entirely Supported by Tax-Deductible Contributions
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U.K. Launches New Anti-Smoking Ads Featuring Children [12/27-3]
Excerpts from: Anti-smoking ads feature children
Yahoo News [12/26/04]
A series of emotive anti-smoking adverts featuring children standing at their parents' graves was launched.
One of the hard-hitting ads, part of a £6 million Government campaign, shows children at their father's graveside after his funeral. Another features a girl laying flowers on a grave. A mother struggling to break the news that she has cancer to her children will also form part of renewed efforts to get more smokers to quit in 2005.
The adverts will carry the message: "Giving up smoking - the only way to protect your family." In the second wave of the campaign, further adverts will promote NHS Stop Smoking Services using the stories of real-life ex-smokers. As many as 3,000 people will die of smoking-related illnesses such as cancer and heart disease between Christmas Eve and January 4. But last year NHS Stop Smoking Services, which offer one-to-one counselling and nicotine replacement therapy (NRT), helped 200,000 people kick the habit.
Public Health Minister Melanie Johnson said: "We know 70% of smokers want to stop smoking. For some, however, fears about their children can be a stronger motivation to actually quit than fears for their own health. "I am confident that the uncompromising message of this advertising will hit home with many parents. We also need to ensure people are aware of the most successful ways to give up smoking. "That's why our January adverts will promote NHS Stop Smoking Services - because smokers are up to four times as likely to quit with their support, along with NRT, than by relying on willpower alone."
The second series of adverts, launched on January 4, hopes to capitalise on New Year's resolution pledges with the message: "If you've got the will, we've got the way."
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